Is Variety the Spice of Life?

Baskin-Robbins, now the world’s largest ice-cream chain, opened in 1953, its line of 31 flavours – one for every day of the month – was a novelty.  At the time, such variety was unheard of.  The company continues to emphasise variety by developing more than 1000 flavours, 100 of which are rotated through the stores each year.