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Recent Articles

14
Jul

Planning for a Successful Business

Planning is the key to all small business success.  It’s easy to plan without a thought to how it will pan out and deal with the implications later.  This can completely ruin your confidence.  So here are the first six steps you should take to get started.

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12
Jul

Niche Marketing Strategy

A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.

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2
Jul

Are You Dooming Your Business To Fail?

Are You Thinking Too Small and Dooming Your Small Business To Failure?

Starting a small business can be a wonderful experience but it can also be challenging and time-consuming.  However, help is on hand to get you over the small business mind frame.

The number one problem I see many small business owners experience is simply thinking too small.  Readers often write to me asking for help getting their business idea off the ground or alternatively saving their businesses from failure.  There are five key areas where you can think too small and doom your business to failure.  These five simple strategies can help you avoid the ‘small’ business trap.

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30
Jun

Facebook Business Page Made Easy

CREATE A FACEBOOK BUSINESS PAGE IN 5 EASY STEPS 

Facebook Pages are free for organisations and public figures to connect with other people in an official, public manner.  With over 400 million global users on the site every month, Pages has created more than 5.3 billion connections.

You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world’s largest social network might still seem a little intimidating.  Where do you start?  How much work will it take?  Will I attract customers to my Etsy shop?  How can I link my Facebook Page to Etsy? What should my goals be?Panic no more!  The following is a guide offering step-by-step instructions to create a Facebook Page for your Etsy business.’

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26
Jun

Social Media Marketing – Facebook

Online Marketing

Many, many sellers underestimate the power of online marketing. NO ONE will know who you are unless you push your way to the front!

If you are not involved with Facebook, LinkedIn, Twitter and other forms of social media marketing, finding your business will be like finding a needle in a haystack.  Your competitors will steam ahead and you’ll be left behind.  Today, we are going to focus on marketing using Facebook. Read more »

26
Jun

Online Selling – Why Good Photography Is Essential

Online marketing can be trial by error and hopefully through my many errors I can help you to avoid making the same mistakes.

When I first began selling on Etsy, my photography wasn’t very good and I assumed like many other shop owners that it didn’t really matter what my images looked like.  I couldn’t be further from the truth! One of the single most important aspects of successful online selling can be the difference between excellent imagery and poor imagery. Read more »