Search Engines have opened up a whole new marketing avenue for businesses and not just big business. Quite simply, and almost without exception, if you don’t have a visible internet presence, you are going to miss out on a large slice of the market. While times are tough, your business can’t afford to miss out on market share.
For many small businesses SEO (search engine optimisation) is still a huge mystery, however, SEO is reasonably simple to understand. Google’s search engine software chooses the most relevant and most authoritative page for any given search. What makes Google recognize authoritative pages is the amount of links featured throughout your website. To secure a higher SEO ranking, inbound and outbound links are absolutely vital on your website.
For those of you wondering about Meta Keywords Tag, Google now ignores them because it’s been so badly abused!
How Can I Optimise my Website?
1. Page Titles: a website page title is the text that appears right at the top of your browser. Search engines use it to find out what the page is all about. If your business name appears here, consider removing it and change to keywords relevant to your product or service. To optimise your website make sure it describes what each page is all about.
2. Keywords: each webpage has an area where you can enter your keywords during the design. A keyword is a word that defines what is on your page. For example, on your shipping page instead of saying “Product X” say “Fast delivery on Product X” or “Fast free delivery on Product X.”
3. Website Content: Search engines now use the description section of your website to determine your site. Make sure your products or services are concisely defined in the description section.
Search engines also don’t understand lengthy descriptions. Keep them simple. Search engines look at your website copy and content and it’s important to write your website copy with two audiences in mind; a machine as well as your target market.
Machines don’t like poetry, your websites content must be extremely clear, concise and to the point, thus ensuring the search engine can clearly define what it is that you actually do.
You should reuse your Keywords and use Keywords regularly so that the search engine makes no mistakes about defining your product or service. But don’t over do it – when a search engine sees too many “same, same” occurrences of your Keywords, it may think you are up to something! Like any good relationship; enhance, don’t suffocate!
4. Landing Pages: your websites landing page should be designed to attract your target audience or a particular visitor. Landing pages vary in specifics; they can be used for a special promotion or a limited product. For these such pages, the Title, Keywords, Description and Content should all gel together so the search engine is convinced that your visitor should be directed to your website and be positioned on landing page “X.” Your target audience will search for your product or service by name, not your companies’ name. Search engines need help to make that process easy.
5. Content: if your website remains stagnant and stale the search engine won’t keep recognising it. Search engines love change and fresh content! To keep your website fresh you can add RSS feeds to your site. You can choose RSS feeds from news sites based on your Keywords. Form a strategic alliance with an editorial firm and write free articles – become an expert in your field.
6. Headings and Text: search engines will look to see if a page has sections identified with Header Tags. Like newspaper headings, the emphasis starts with the main topic (heading) and the content (text) highlights the information relating to the topic. Use bold, italics and font size changes within your headings and styles to encourage search engine recognition.
7. Page Rank: if you want to improve your PageRank you’ll need to create incoming links to your site. List your site and describe your business in as many online directories as humanly possible, this also includes submitting your site to the search engines. This process can take time, however it’s essential to improve your PageRank.
8. Review: once you have completed this work, don’t think your job is over! Keep an eye on your website traffic. You can tailor your website to suit your target audience. What page do your visitors stay on the longest and why? What page do they exit from? How are your visitors finding you? This information is crucial to keeping your website productive.
When it comes to knowing what Keywords you’ll need to choose for your website the SEO tools available from Word Tracker is a fantastic site to assist you with all your Keyword questions.
If you have ever wanted to know what is number 1 in the website charts visit Alexa. Here you’ll find a toolbar you can download and then you can find out where you and your competitors are listed.
Google accounts are a must for all business owners. The tools and services that Google provides for free are second to none. See how many visitors you are getting, see where they are coming from, find out why they have found you, how long they stay on your website, and so on and so forth. And of course there is Google AdWords – an AdWord campaign will get you up and running in no time!
After all this advice, you may just choose to visit this page – I liked it! http://www.redevolution.com/seo-explained/
Author: Peta Di Palma