About Google AdWords
Are You Ready?
Don’t begin an AdWord campaign without preparation. Do you have a website? Does your site sell? What products or services do you sell? What are your advertising Goals? Can you afford an AdWord campaign? Preparation is the key to your campaigns success.
Must Have’s for AdWord Campaign
1. Do you have a website? Owning a website is a must if you want to sell online. If you don’t have a website you can build a basic website for free with any of the WISIWIG (what you see is what you get) online web builders.
2. Does my site sell? Owing a website isn’t the only consideration you should make. Ask yourself, “Does my site sell?” Is your site easy on the eye? If you are selling products, do the photographs look so good they will sell the product for you? Is there enough ‘white’ space in your site, or is it so busy that you can’t see anything clearly? AdWords only drives traffic to your website; your website should be appealing and efficient enough to convert website visitors into paying customers.
3. What do I sell? You need to properly define your products and or services before you offer it to the market and charge the right price for it. Decide on the detail of your business product or service and how it could be provided. If you upsell, what is the upselling advantage to your customers? Without your knowledge base, your customers will create a perceived view on your products or services. In a sea of fishes it’s often difficult to see the differences within the species. Research your competition and provide your customer with a unique buying and product experience to stand out from the crowd.
4. Can you afford an AdWord campaign? Google AdWords has no minimum spending commitment, however Google charges a one-time activation fee. You can have complete control over what you spend and you are able to adjust your advertising budget to suit your monthly budget needs.
Google offers two payment options; postpay or prepay. Why Prepay: you pay in advance and cannot go over your budget. Once you run out, you top up your account to an amount your budget can support. This is a good method for small business owners who don’t want a nasty surprise at the end of the month. Why Postpay: you are billed at the end of the month or when you reach $50 (your first threshold). If you reach your first threshold before your 30-day account concludes, the threshold amount is then increased automatically to $200, then to $350, and then $500.
The challenge is to choose the payment option that enables you the flexibility to increase and decrease your budget as you see fit. Once your payment method has been established, Google won’t allow you to change it. If your budget is critical and you operate a small, hobby or home business, I would suggest Prepay.
Before setting up your account, make sure that your product you wish to advertise complies with Googles advertising policies.
Author: Peta Di Palma