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July 18, 2011


RSS Explained in Plain English

by Marketing Made Easy


RSS ‘Really Simple Syndication’ is a simple, time efficient method to view and retain updated data on your favourite and regularly frequented websites.  You can usually find it by scrolling around a website looking for the little RSS logo, like the one featured above.

How Does It Work?

Put simply, RSS utilizes XML code which continuously scans the content of your favorite websites in search of new information.  It then transmits the information updates by way of feeding the information to one location.  RSS feeds are being utilized by users regularly needing to update and publish new information in websites, blogs or news sites.


How is the information delivered?

You will receive your RSS feed via a Reader.  The simple format will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story from your favorite blogs or websites.  You can click on a link and read the full details.  Feed Readers or Aggregators are widely and freely obtainable on the net.  I use Shrook 2 for Mac, however read our Top 8 RSS Readers to find one that suits you.


How do I add an RSS feed to the Reader? 

There are two methods by which you can add a website or blog to your Reader.  1) Most websites offer an RSS button on their home page, when you click on this button it will automatically add this feed to your Reader list.  2) For the websites that don’t offer the RSS button, just copy and paste the URL to your Reader.  When you no longer wish to receive these updates you simply delete the blog or website from your Reader list.


Why should I display a RSS feed on my website? 

Most customers are time poor and thanks to the internet we are also loosing the ability to retain information!  Being time poor coupled with memory loss, customers have little or no time to visit your website on a regular basis.

We can plan our website and blogs to engage our audience to a certain extent, however if customers can’t find us quickly, they’ll move onto someone else and forget about your business.

The RSS button function as an essential connector between you and your target audience.  When your target market finds your business site, you are more likely to retain their interest if you provide them with an RSS button to click.  Each time you add content or update your business site your customer will automatically receive these updates!  Your benefit is twofold; firstly you can control your sites exposure to subscribers and secondly you remain connected with your target audience!


Why should I regularly update my blog or website? 

Every time you update or add new content to your website, your subscribers (the customers who have clicked on your RSS button) will be automatically notified.  The more active your business site becomes, the more active your customers become.  With RSS technology your subscribers can conveniently see your website effortlessly.  It’s a proven fact that RSS improve the visibility of your business site exponentially.

If you haven’t already added an RSS button to your website do it now and broadcast your products, sales and specials and keep your website active to attract and retain your target audiences attention.


Author: Petark

5 Comments Post a comment
  1. Jul 20 2011

    Good points

  2. Jul 24 2011

    I was looking for a meds site when I came across your post in a google search. I agree you with your post completely. Couldnt of said it better myself.

  3. Jul 29 2011

    Hello. I was just trying if I can post a comment here hehe.

  4. Jul 31 2011

    The world is social. The socialnetwork is an offline adaptation. How companies maximize their exposure to this medium remains to be seen, but one thing for sure there will be bitter battles fought for the minds of the consumer.

  5. Oct 21 2011

    thx for the info!!


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