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July 12, 2011

Niche Marketing Strategy

by Marketing Made Easy

A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.

What is Niche Marketing?

Based on the definition of niche marketing, it seems so easy, however when it comes to ‘applying’ the application it can be difficult.  Many well established businesses have focused their marketing dollar on niche markets, but still most of them fail.

By following this niche marketing strategy, your sales will considerably improve.

STEP #1 – CREAT A BUSINESS WEBSITE LANDING PAGE.  First impressions are lasting experiences and this page will be the first thing that your audience will see.  Your Etsy landing page also functions in much the same way.  Visit any number of online providers to create your site; many are free and very easy to use.  You will need to sign up before you can start creating optimized, value-adding and relevant content.

The landing page content should relate closely to the niche you are promoting.  The content should be eye catching and answer your customers question within 6-8 seconds.  Don’t fear the white stuff.  I’ve seen so many cluttered websites with so much information I get swamped and I leave them within 2-3 seconds.

Depending on the niche audience you are promoting, you can use strategies such as tips, product or service reviews and other unique information with eye-catching graphics to draw your niche into your product.  Don’t forget to optimize your headlines, paragraphs, sub-headlines, links, special offers, competitions and other components of the landing page.

STEP #2 – DRIVE TRAFFIC TO YOUR NICHE MARKET.  After you have created your ideal landing page you can now begin to drive your target audience to your business.  Driving traffic to your site is not the main aim.  Your main aim is to convert your traffic into sales.  It is therefore VITAL that you are able to target the appropriate buying keywords that are related to your niche.  How are you going to target high traffic or long tail relevant keywords?  You can start by finding at least 5 high traffic keywords and 5 long-tail relevant keywords.

Please read this link to learn about high traffic keywords: http://www.1stsearchenginerankings.com/keyword-elite-how-to-find-low-competition-high-traffic-keywords.html

Put simply long-tail keywords are very similar to the tags used on Etsy.  I’ll use your 1960’s glasses as an example: 1) Main Search Term (glasses); 2) Related Long Tail Keyword (Sun Glasses); 3) Related Long Tail Keyword (Vintage Collectable Sun Glasses.)

For each of your keywords you will need to write an article and make sure that ALL the articles are optimised.  Submit all the articles to 5 article directories like Ezine Articles and Go Articles and to social bookmarking websites.  Determine the top performing keywords or articles and create at least 3 videos and submit to sharing sites.  Once you have achieved this and you have tweaked it to be successful you can now repeat the entire formula with new keywords.

STEP #3 – ADVERTISING ON SEARCH ENGINES AND OTHER NETWORKS. An Advertising placement is an art form and testing is absolutely, positively necessary so you can discover which ads are working and those that are not working for you.  You also need to be aware that advertising placements come in different forms, these include: solo ads, PPC (paid per click), classifieds, banners, signature, and many others.  You should have considerable knowledge in these areas so the ads you choose can easily attract the specific customers or clients suitable to your niche market.  I can help with this however fees will apply.

STEP #4 – CREATE A BLOG TO SUPPORT YOUR WEBSITE.  A blog site is an excellent forum to post your product or service reviews.  Learn to become proficient in blogging so that you can use it to your advantage.

Author: Peta Di Palma

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